BY PRESELLPRO ON FEBRUARY 25, 2011 IN INTERNET MARKETING BLOG
Repub’d by Bettie. Blog posts were deleted by accident a few days ago.
Answer this question: What’s the biggest reason millions of people log onto the internet each day? Simple. To get information. Google alone serves up 400 million searches per day! Why should you care? Well, this is an opportunity for your to provide what people want – information. And if you do it right . . . to make some money along the way.
Info marketing 101
First, understand that this is the simplest kind of business there is. You create a product that provides information. And then sell it to people who want to learn the info in it. Sounds simple enough, right?
How does it work?
We’ve established that it’s a simple concept. But to make it a successful business there has to be value in the info you’re selling. So step one is to discover what kind of info people want. How do figure that out?
One easy way to figure it out is with a simple search. Head over to ask.com or Yahoo! answers and you’ll get a good idea of the kinds of things people need help with. You’re looking for popular questions or common themes. For things that are causing people discomfort. And solve the problem for them by writing an info product on it.
Think about this:
If you’re concerned about information product development. Think about this: An ebook is nothing more than a collection of articles. So instead of sitting down to write the whole thing. Focus on one article at a time. And when you’ve got a few finished, flesh them out, add to them and voila! You’ve got an ebook.
So, what’s so great about ebooks? Well, that bring me to the tile of this article How about 7 reasons why:
1. Ease
Once it’s built it runs pretty much on it’s own. Custom support is all but non-existent. So it’s nearly a 100% hands-free business. It really is like and automatic money machine.
You don’t have any inventory. There’s nothing to ship. Your business is 100% digital.
2. Product combos
Once you have a few info products created. You can put together bigger more expensive information products. It’s a simple matter to merge a few ebooks into one. And you’ll be able to charge much more for this “new” product. People will be willing to pay a lot more for one big ebook. Instead of several small ebooks.
3. Resellers
Since it’s your product, you can offer other people the resale rights. Resell rights are very hot right now, because people just don’t want to invest the time and money into making their own. And what’s more you’re selling the same product . . . but for 3 times the price for the rights!
4. Leverage
It’s your content, so you can use it in as many different ways as you want. Take parts of your info product and turn it into a email training series. And build your list with it. A list is it’s own reward!
5. More leverage
Utilize your content in as many ways as you can – like creating a few reports from parts of the ebook. These reports can then become lead generators for your ebook. They can be free or low prices. And you’re creating targeted leads for your main product all along. And if you’re really clever, you’ll let your affiliate use these reports as marketing tools. Wait, did I say “affiliates”?
6. Affiliates
This one is huge. If you’ve got products you own. You can get other people to promote it for you. Imagine having 100?s or 1000?s of other people promoting your products. Well, you *need* your own product to get affiliates.
7. Joint Ventures
OK, this is by far the biggest reason why. Setting up joint ventures is the fastest way to gain success. Period. That makes this is the biggest reason for creating your own info products. Without your own products, you can’t do JVs.
Summary
If you don’t want to sell digital products by now, then you’ve probably been sleeping. With your own info product you can write your own ticket. Because you’re the boss! So, don’t waste any more time:
Go to answers.yahoo.com
Find out what people need to know
Start writing
Information product development really is that simple. Before you know it, you’ll have your own info product.
info product businessinfo product affiliate marketing internet marketing
